1970's Logo History: Advertising & Layout Designs during the Funkydelic, Dynomite, Disco Era

Alphabet-Insipred/Letterspace/X design Layout

Big Letter/Big Type Layout

Big Picture/Picture-Window Layout

Circus Layout

Frame Layout

Mondrian Layout

Multipanel Layout

Rebus Layout

Silhouette Layout

Swiss Layout

Type Heavy/Copy Heavy Layout

SOURCES:

http://www.adclassix.com/sitemap.htm

http://www.google.com/search?q=1970's+ads&hl=en&prmd=ivns&source=lnms&tbm=isch&ei=KLTRTb-BCoru0gHe_5SCDg&sa=X&oi=mode_link&ct=mode&cd=2&sqi=2&ved=0CBUQ_AUoAQ&biw=1920&bih=960

1960's Logo History: The World Wildlife Fund's (WWF) first Logo & Poster

WWF History

First of all, the WWF came into existence on April 29^th, 1961, when a few key people signed a piece of paper that came to be known as the Morges Manifesto.  Likewise, apparently this simple act laid the foundations for one what has grown to be the world's largest independent conservation organization.  Therefore, 50 years later, the black and white panda has became a well-known household symbol in many countries.

WWF Logo & Poster

As a starter, the WWF logo itself did not follow the archetypal multi-colored tradition of the 1960's era.  However, it did follow the principles and ideas of the typical 1960's attitude.  Meaning that, the original logo was hand-drawn because it demonstrated a sense of youth and innocence, due to the fact that, this was during a time of hippies and people following the principles of “free love.”  Also, the idea of equal rights for everyone and everything “living” was a popular concept during those times.  As a result, this is easily demonstrated through WWF’s first official poster, which is titled, “Help to save the World’s Wildlife.” 

SOURCES:

http://wwf.panda.org/who_we_are/history/

http://www.worldwildlife.org/who/History/item353.html

1950's Logo History: The British Broadcasting Corporation (BBC) Logo

BBC’s Logo History: Part One

In the beginning, the history of the BBC television logo dates back to the 1950’s.  The British Broadcasting Corporation was the first to use the BBC logo to differentiate their channels from one another.  Furthermore, BBC can trace its roots back to the year of 1936, when it became the world’s first broadcaster of a regular standard-definition television. Additionally, the first attempts at proper logo branding, dates back to the 1950’s when the company started to use various logo identities to distinguish each of their channels.  Accordingly, it was Abram Games (famous for creating the logo for The Festival of Britain) who created BBC’s first logo identity, also known as the Bat’s Wings.

BBC’s Logo History: Part Two  

Continuing on, one year later, BBC was launching a second channel.  BBC2 was the first channel to broadcast color pictures in the United Kingdoms. What is more, is that the television station promoted its use of color by including references to the station’s various logo identities.  Thus, this was to function as a reminder to the audience to buy a color television set.  After that, by the 1980’s, the BBC2 channel adopted the futuristic stripy lettering and BBC One’s clocks became digital objects.  As a result, in 1988 a new logo designed by Michael Peters, began to be used on such BBC products, such as, paper cups, videos, books and stationery.

SOURCE: http://www.logodesignlove.com/bbc-logo-design

1930's/1940's Logo History: The 20th Century Fox Logo

The distinctive Art Deco of the 20^th Century Fox logo, designed by famed landscape artist Emil Kosa, Jr., originated as the 20^th Century Pictures logo, with the name “Fox” substituted for “Pictures, Inc.” in 1935.  The logo was originally created as a painting on several layers of glass and animated frame-by-frame.  It had very little animation and consisted of just only a sideline view of the tower with searchlights, some moving and some non-moving.  Over the years, the logo was modified several times.  In 1953 an artist by the name of Rocky Longo, whom worked at the Pacific Title at the time, was hired to recreate the original design for the new Cinemascope process.  In order to give the rather stagnant design the required “width”, Longo tilted the “0” in the 20^th – a quirky element which became part of the design for more than two decades.  In 1981, after Longo repainted the eight-layered glass panels (and straightened the “0”), his revised logo became the official trademark of the 20^th Century Fox motion pictures.

SOURCE: http://en.wikipedia.org/wiki/20th_Century_Fox

1920's Logo History: The Mercedes-Benz Logo

The History of Mercedes-Benz

First off, the modern Mercedes-Benz history has been traced back to the year of 1926, with a merger of two car companies.  That merger was between the Daimler-Motored-Gesellschaft A.K.A. DMG company, founded by Gottlieb Daimler (along with Wilhelm Maybach), and the Benz & Cie company, founded by Karl Benz.  Moreover, both Daimler and Benz worked independently to invent internal combustion-powered automobiles.  Also, their factories were actually just only 60 miles apart, yet they did not know of each other’s earlier work.  Continuing on, after World War I, the German economy was in ruins, and to survive, the two companies formed a syndicate in 1924, where they would continue to sell their separate brands but would standardize design, share purchasing and advertising.  As a result in 1926, however, the two companies merged into Daimler-Benz.

The Story behind the Mercedes-Benz Logo

As a starter, the Mercedes-Benz logo typically consisted of the three-pointed star, encompassed within a circle.  Next, the three-pointed star was derived from the original DMG company logo, while the encompassing circle was derived from the original Benz & Cie company logo.  Plus, the three-pointed star represented the “perfect number,” while the encompassing circle represented everlasting unity.  Therefore, when two are combined there is an illusion that the Mercedes-Benz product is in “perfect unity.”

SOURCE: http://www.neatorama.com/2008/02/18/evolution-of-car-logos/

1900's Logo History: The Harley Davidson's Logo

The Harley Davidson Logo is a symbol well known to all motorcycle enthusiasts across the globe. The Logo of Harley Davidson encompasses the masculine persona and characterizes strength and ruggedness.

 A brief look into the story behind Harley Davidson

To begin with, the story of Harley Davidson starts from the year 1902 when William S. Harley created a design for a 2-cylinder motorcycle.  Additionally, in the year 1903 William partnered with Arthur Davidson to assemble the first Harley Davidson motorcycle.  Therefore, the Harley Davidson motorcycles were made with the intention of being racing machines.

Continuing on, in 1905 Harley Davidson won its first race. This victory marked the beginning of the history of success for Harley Davidson. As a result, by the year 1920, Harley Davidson became the most popular motorcycle producer in the world and the Harley Davidson logo became very well recognized.

Lastly, in 2003 Harley Davidson celebrated its’ 100^th anniversary.  During those 100 years, the Harley Davidson history tells a story of solid growth, success, and the growing popularity of Harley Davidson motorcycles and the Harley Davidson Logo.

The Notorious “Bar and Shield” Logo of Harley Davidson

First, the Harley Davidson company started using the infamous Bar and Shield Logo in the year of 1910.  Moreover, to this very day, every Harley Davidson motorcycle that rolls out of the production plant bears the Bar and Shield Logo.  Also, the Harley Davidson logo can be seen on T-shirts, belts buckles, pens, stickers etc.…  Consequently, this demonstrates the popularity of the Harley Davidson’s brand. 

SOURCE: http://www.logoblog.org/harley_davidson_logo.php

1890's Logo History: The Dr. Pepper's Logo

The history of Dr. Pepper, the World’s Oldest Major Soft Drink, Dr. Pepper Company is the oldest major manufacturer of soft drink concentrates and syrups in the United States.  It is America’s unique flavor and was created, manufactured, and sold in the beginning of 1885 in the Central Texas town of Waco.  Up until the 1950’s the Dr. Pepper period typeface after the “r” in Dr was dropped because of the way the “r” is done, they thought it would look like there was a colon instead of a period. The period has never been added back in.  The color scheme of red and white was used, due to the fact that, in the 1800’s and well into the 21^st century the origin of the red and white colors was associated with the service of bloodletting and was historically a representation of red blood on white bandages.  This is quite interesting, because Dr. Pepper was originally used for medical purposes in terms of relieving bowel type syndroms. 

SOURCE: http://www.drpeppermuseum.com/About-Us/History-Of-Dr--Pepper.aspx