Tuesday, March 08, 2011

1950's Logo History: The British Broadcasting Corporation (BBC) Logo





BBC’s Logo History: Part One
In the beginning, the history of the BBC television logo dates back to the 1950’s.  The British Broadcasting Corporation was the first to use the BBC logo to differentiate their channels from one another.  Furthermore, BBC can trace its roots back to the year of 1936, when it became the world’s first broadcaster of a regular standard-definition television. Additionally, the first attempts at proper logo branding, dates back to the 1950’s when the company started to use various logo identities to distinguish each of their channels.  Accordingly, it was Abram Games (famous for creating the logo for The Festival of Britain) who created BBC’s first logo identity, also known as the Bat’s Wings.

BBC’s Logo History: Part Two  
Continuing on, one year later, BBC was launching a second channel.  BBC2 was the first channel to broadcast color pictures in the United Kingdoms. What is more, is that the television station promoted its use of color by including references to the station’s various logo identities.  Thus, this was to function as a reminder to the audience to buy a color television set.  After that, by the 1980’s, the BBC2 channel adopted the futuristic stripy lettering and BBC One’s clocks became digital objects.  As a result, in 1988 a new logo designed by Michael Peters, began to be used on such BBC products, such as, paper cups, videos, books and stationery.

SOURCE: http://www.logodesignlove.com/bbc-logo-design



No comments:

Post a Comment