1930's/1940's Logo History: The 20th Century Fox Logo

The distinctive Art Deco of the 20^th Century Fox logo, designed by famed landscape artist Emil Kosa, Jr., originated as the 20^th Century Pictures logo, with the name “Fox” substituted for “Pictures, Inc.” in 1935.  The logo was originally created as a painting on several layers of glass and animated frame-by-frame.  It had very little animation and consisted of just only a sideline view of the tower with searchlights, some moving and some non-moving.  Over the years, the logo was modified several times.  In 1953 an artist by the name of Rocky Longo, whom worked at the Pacific Title at the time, was hired to recreate the original design for the new Cinemascope process.  In order to give the rather stagnant design the required “width”, Longo tilted the “0” in the 20^th – a quirky element which became part of the design for more than two decades.  In 1981, after Longo repainted the eight-layered glass panels (and straightened the “0”), his revised logo became the official trademark of the 20^th Century Fox motion pictures.

SOURCE: http://en.wikipedia.org/wiki/20th_Century_Fox