The History of Mercedes-Benz
First off, the modern Mercedes-Benz history has been traced back to the year of 1926, with a merger of two car companies. That merger was between the Daimler-Motored-Gesellschaft A.K.A. DMG company, founded by Gottlieb Daimler (along with Wilhelm Maybach), and the Benz & Cie company, founded by Karl Benz. Moreover, both Daimler and Benz worked independently to invent internal combustion-powered automobiles. Also, their factories were actually just only 60 miles apart, yet they did not know of each other’s earlier work. Continuing on, after World War I, the German economy was in ruins, and to survive, the two companies formed a syndicate in 1924, where they would continue to sell their separate brands but would standardize design, share purchasing and advertising. As a result in 1926, however, the two companies merged into Daimler-Benz.
The Story behind the Mercedes-Benz Logo
As a starter, the Mercedes-Benz logo typically consisted of the three-pointed star, encompassed within a circle. Next, the three-pointed star was derived from the original DMG company logo, while the encompassing circle was derived from the original Benz & Cie company logo. Plus, the three-pointed star represented the “perfect number,” while the encompassing circle represented everlasting unity. Therefore, when two are combined there is an illusion that the Mercedes-Benz product is in “perfect unity.”
SOURCE: http://www.neatorama.com/2008/02/18/evolution-of-car-logos/
Tell us more about the logo's design "The Mercedes-Benz logo consists of a simple depiction of a three-pointed star that represents its domination of the land, the sea, and the air." http://www.logodesignlove.com/mercedes-benz-logo-evolution
ReplyDeleteI love Mercedes Benzs Almost as much as I love BMWs. When the 1970's research comes, you should do AMG. AMG is a tuning company for Mercedes Benz. They put loads of power into everyday cars so that when you step on the gas the tires burst from spining too much.
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