Thursday, January 27, 2011

1890's Logo History: The Dr. Pepper's Logo


The history of Dr. Pepper, the World’s Oldest Major Soft Drink, Dr. Pepper Company is the oldest major manufacturer of soft drink concentrates and syrups in the United States.  It is America’s unique flavor and was created, manufactured, and sold in the beginning of 1885 in the Central Texas town of Waco.  Up until the 1950’s the Dr. Pepper period typeface after the “r” in Dr was dropped because of the way the “r” is done, they thought it would look like there was a colon instead of a period. The period has never been added back in.  The color scheme of red and white was used, due to the fact that, in the 1800’s and well into the 21st century the origin of the red and white colors was associated with the service of bloodletting and was historically a representation of red blood on white bandages.  This is quite interesting, because Dr. Pepper was originally used for medical purposes in terms of relieving bowel type syndroms. 

SOURCE: http://www.drpeppermuseum.com/About-Us/History-Of-Dr--Pepper.aspx 

2 comments:

  1. This is a very informative and well-written blog. The length is also good. Just be sure to include your sources next time.

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  2. Do move to adding additional information on the logo and it's characteristics. Follow this link.
    http://www.drpeppermuseum.com/Learn/Collectors.aspx

    ReplyDelete