WWF History
First of all, the WWF came into existence on April 29th, 1961, when a few key people signed a piece of paper that came to be known as the Morges Manifesto. Likewise, apparently this simple act laid the foundations for one what has grown to be the world's largest independent conservation organization. Therefore, 50 years later, the black and white panda has became a well-known household symbol in many countries.
WWF Logo & Poster
As a starter, the WWF logo itself did not follow the archetypal multi-colored tradition of the 1960's era. However, it did follow the principles and ideas of the typical 1960's attitude. Meaning that, the original logo was hand-drawn because it demonstrated a sense of youth and innocence, due to the fact that, this was during a time of hippies and people following the principles of “free love.” Also, the idea of equal rights for everyone and everything “living” was a popular concept during those times. As a result, this is easily demonstrated through WWF’s first official poster, which is titled, “Help to save the World’s Wildlife.”
SOURCES:
http://wwf.panda.org/who_we_are/history/
http://www.worldwildlife.org/who/History/item353.html
love wwf!!!!!!
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