1960's Logo History: The World Wildlife Fund's (WWF) first Logo & Poster

WWF History

First of all, the WWF came into existence on April 29^th, 1961, when a few key people signed a piece of paper that came to be known as the Morges Manifesto.  Likewise, apparently this simple act laid the foundations for one what has grown to be the world's largest independent conservation organization.  Therefore, 50 years later, the black and white panda has became a well-known household symbol in many countries.

WWF Logo & Poster

As a starter, the WWF logo itself did not follow the archetypal multi-colored tradition of the 1960's era.  However, it did follow the principles and ideas of the typical 1960's attitude.  Meaning that, the original logo was hand-drawn because it demonstrated a sense of youth and innocence, due to the fact that, this was during a time of hippies and people following the principles of “free love.”  Also, the idea of equal rights for everyone and everything “living” was a popular concept during those times.  As a result, this is easily demonstrated through WWF’s first official poster, which is titled, “Help to save the World’s Wildlife.” 

SOURCES:

http://wwf.panda.org/who_we_are/history/

http://www.worldwildlife.org/who/History/item353.html

1950's Logo History: The British Broadcasting Corporation (BBC) Logo

BBC’s Logo History: Part One

In the beginning, the history of the BBC television logo dates back to the 1950’s.  The British Broadcasting Corporation was the first to use the BBC logo to differentiate their channels from one another.  Furthermore, BBC can trace its roots back to the year of 1936, when it became the world’s first broadcaster of a regular standard-definition television. Additionally, the first attempts at proper logo branding, dates back to the 1950’s when the company started to use various logo identities to distinguish each of their channels.  Accordingly, it was Abram Games (famous for creating the logo for The Festival of Britain) who created BBC’s first logo identity, also known as the Bat’s Wings.

BBC’s Logo History: Part Two  

Continuing on, one year later, BBC was launching a second channel.  BBC2 was the first channel to broadcast color pictures in the United Kingdoms. What is more, is that the television station promoted its use of color by including references to the station’s various logo identities.  Thus, this was to function as a reminder to the audience to buy a color television set.  After that, by the 1980’s, the BBC2 channel adopted the futuristic stripy lettering and BBC One’s clocks became digital objects.  As a result, in 1988 a new logo designed by Michael Peters, began to be used on such BBC products, such as, paper cups, videos, books and stationery.

SOURCE: http://www.logodesignlove.com/bbc-logo-design

1930's/1940's Logo History: The 20th Century Fox Logo

The distinctive Art Deco of the 20^th Century Fox logo, designed by famed landscape artist Emil Kosa, Jr., originated as the 20^th Century Pictures logo, with the name “Fox” substituted for “Pictures, Inc.” in 1935.  The logo was originally created as a painting on several layers of glass and animated frame-by-frame.  It had very little animation and consisted of just only a sideline view of the tower with searchlights, some moving and some non-moving.  Over the years, the logo was modified several times.  In 1953 an artist by the name of Rocky Longo, whom worked at the Pacific Title at the time, was hired to recreate the original design for the new Cinemascope process.  In order to give the rather stagnant design the required “width”, Longo tilted the “0” in the 20^th – a quirky element which became part of the design for more than two decades.  In 1981, after Longo repainted the eight-layered glass panels (and straightened the “0”), his revised logo became the official trademark of the 20^th Century Fox motion pictures.

SOURCE: http://en.wikipedia.org/wiki/20th_Century_Fox