1920's Logo History: The Mercedes-Benz Logo

The History of Mercedes-Benz

First off, the modern Mercedes-Benz history has been traced back to the year of 1926, with a merger of two car companies.  That merger was between the Daimler-Motored-Gesellschaft A.K.A. DMG company, founded by Gottlieb Daimler (along with Wilhelm Maybach), and the Benz & Cie company, founded by Karl Benz.  Moreover, both Daimler and Benz worked independently to invent internal combustion-powered automobiles.  Also, their factories were actually just only 60 miles apart, yet they did not know of each other’s earlier work.  Continuing on, after World War I, the German economy was in ruins, and to survive, the two companies formed a syndicate in 1924, where they would continue to sell their separate brands but would standardize design, share purchasing and advertising.  As a result in 1926, however, the two companies merged into Daimler-Benz.

The Story behind the Mercedes-Benz Logo

As a starter, the Mercedes-Benz logo typically consisted of the three-pointed star, encompassed within a circle.  Next, the three-pointed star was derived from the original DMG company logo, while the encompassing circle was derived from the original Benz & Cie company logo.  Plus, the three-pointed star represented the “perfect number,” while the encompassing circle represented everlasting unity.  Therefore, when two are combined there is an illusion that the Mercedes-Benz product is in “perfect unity.”

SOURCE: http://www.neatorama.com/2008/02/18/evolution-of-car-logos/

1900's Logo History: The Harley Davidson's Logo

The Harley Davidson Logo is a symbol well known to all motorcycle enthusiasts across the globe. The Logo of Harley Davidson encompasses the masculine persona and characterizes strength and ruggedness.

 A brief look into the story behind Harley Davidson

To begin with, the story of Harley Davidson starts from the year 1902 when William S. Harley created a design for a 2-cylinder motorcycle.  Additionally, in the year 1903 William partnered with Arthur Davidson to assemble the first Harley Davidson motorcycle.  Therefore, the Harley Davidson motorcycles were made with the intention of being racing machines.

Continuing on, in 1905 Harley Davidson won its first race. This victory marked the beginning of the history of success for Harley Davidson. As a result, by the year 1920, Harley Davidson became the most popular motorcycle producer in the world and the Harley Davidson logo became very well recognized.

Lastly, in 2003 Harley Davidson celebrated its’ 100^th anniversary.  During those 100 years, the Harley Davidson history tells a story of solid growth, success, and the growing popularity of Harley Davidson motorcycles and the Harley Davidson Logo.

The Notorious “Bar and Shield” Logo of Harley Davidson

First, the Harley Davidson company started using the infamous Bar and Shield Logo in the year of 1910.  Moreover, to this very day, every Harley Davidson motorcycle that rolls out of the production plant bears the Bar and Shield Logo.  Also, the Harley Davidson logo can be seen on T-shirts, belts buckles, pens, stickers etc.…  Consequently, this demonstrates the popularity of the Harley Davidson’s brand. 

SOURCE: http://www.logoblog.org/harley_davidson_logo.php